Why Affiliate Marketing Works for SMBs

Pictured: actual online shopping transaction. And while big brands like TripAdvisor have had great success with affiliate marketing, SMBs are poised to benefit even more from starting their own program. Let’s see why affiliate marketing specifically benefits small businesses. Only pay for actual sales. Unless you’re one of those startups that is backed by investors […]

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Facebook Engagement Bait, Local Facebook Marketing Ideas & More: The Social Scoop 12/28/17

Since then, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of posts called ‘engagement bait.’ What exactly does that mean? It’s where publishers attempt to ‘game’ the Facebook algorithms by baiting their friends/fans/followers into responding, often in an inauthentic way. The five types of baiting Facebook identified are vote, react, share, tag, and […]

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