Facebook Marketing Head Leaves to Help Dems

Facebook’s chief marketing officer has announced he is leaving the social media giant in order to go to work helping Democrats get elected in the mid-term elections this November. Gary Briggs wrote the following in a Facebook post: I guess it’s fitting that this is a status update. After weighing the timing, and discussing it […]

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Facebook Engagement Bait, Local Facebook Marketing Ideas & More: The Social Scoop 12/28/17

Since then, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of posts called ‘engagement bait.’ What exactly does that mean? It’s where publishers attempt to ‘game’ the Facebook algorithms by baiting their friends/fans/followers into responding, often in an inauthentic way. The five types of baiting Facebook identified are vote, react, share, tag, and […]

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